Today I am answering a reader question I received over on my personal Instagram account! I recently asked my Petite Bijou readers what they’d like me to write about next (good tip if you’re stuck on this too!).
I got a ton of questions about blogging which I always want to keep separate from my lifestyle and fashion content. So I write everything over here at Bijou Social!
The readers asked: When do I ask for payments vs free product?
I have an answer for this but it is multifaceted. Not one answer will be right – and not everyone will be in the same situation. So today I want to discuss when the right time for payment is vs when the right time for free product is!
Are you ready? Keep reading!
It is difficult to know when it’s the right time to ask brands to start paying you for brand collaborations or sponsorships. This is never a clear cut answer so I want to break it up into different scenarios and do’s and don’ts. Here are some questions and thoughts to consider:
What Is Your End Goal?
All of us want to make money blogging, right? If you don’t then you certainly don’t need to ask brands for payment…like ever. This is the first thing to think about. What is your end goal from blogging? Is it a hobby? Or do you in fact want to make an income from it? Do you only want to get products?
Do you find yourself tired of saying YES to product only sponsorships?
If you are, then you know you need to start asking for paid collaborations. If you’re working on blog posts day in and day out from brands and feeling tired and unfulfilled by getting only product, you can certainly start thinking about getting paid for your work.
Is your blog becoming an expensive hobby? Do you wish you could make income from it?
If that answer is yes, then you need to start asking for paid collaborations. When your blog starts becoming an expense for you, it’s time.
So when do I ask for paid sponsorships??
Firstly, I want you to think about the brands you’ve worked with already. Did you ever bring up a budget with them? Or were you always accepting product? List the brands you have been getting product from and I want you to reach out and let them know you’re interested in collaborating with them again. But when you hear back, I want you to keep asking questions: ask them what their budget is for collaborations!
This is perfect if you’ve already worked with a brand and have a pitch contact.
But if you don’t and you want to ask for paid sponsorships, here’s what you need to do next…
Please read this carefully: most brands will have budgets for influencer collaborations – but the timing, your social reach, and the end goal are all factors to consider. Most likely, brands that gift only do not allocate a budget for one off collaborations.
BUT – midsize brands might..larger brands certainly do.
It’s all about the pitch, the negotiation, and the timing.
There’s so much that goes into whether or not you’ll get a paid collaboration. I can’t possibly explain it all in this post, but I will leave you with a tip on how to start the ball rolling.
The next time a brand emails you for a collaboration, I want you to take it 2 steps further and ask about their budget. If they say they don’t have one, you need to tell them you only work on paid collaborations.
It’s time to start saying NO.
And believe me, this is never easy…there are days where I respond to 30+ collaboration requests with a big fat “sorry, but no”. At this point in my influencer career, I can’t afford not to take sponsored brand collaboration. My blog bills are not paid in free watches, ok? And I’m sure neither are yours…
So learn how to start saying NO and start asking for budgets.
You’ll get a lot of rejections. But if a brand really values what you bring to the table, you’ll get a YES in the seas of NO’s.
So pitch often!!!
I will definitely write more posts about this topic and go into more detail about working with brands for monetary compensation, so stay tuned!
To help you get paid, I have an amazing resource for you! Want to know what you should charge brands? Download this nifty brand sponsorship calculator to find out what your average rate should be! You’re welcome 🙂