Summer is the BEST time for bloggers to prepare their sites and content for success. The weather is great, lighting is perfect, and hopefully you have some time off to dedicated to content creation and blog strategy.
So how can influencers use this time to prepare their blog for summer traffic and content creation? It’s fairly simple but we want you to maximize on seasonality and high click through rates as people spend most of their time outdoors. You need to work extra hard to get their attention when all they want to do is go outside!
Keep reading for our tips on how to get that traffic, change verticals, and change your strategy.
1. Create New Verticals
If you’ve been focusing on one niche topic for the year, it’s time to think about expanding to new verticals. This can increase your blog traffic and affiliate commission during the summer. Summer verticals include: food, entertaining, outdoor activities, wellness, skincare, and style.
Start by writing one new blog post in the verticals mentioned and see how your audience reacts to them. If you get a spike of traffic, consider writing a few more posts. This is a great way to expand into new topics without overwhelming your readers.
2. Check & Redo Your SEO
This is the perfect time to check SEO for all pages and posts. Go through and update your keywords to make sure you are ranking in Google for summer related content. Do this early and you’ll gain a traffic advantage over those publishing newer posts in your niche.
We highly recommend hiring out your SEO check and redo’s to save you time that can be spent writing new posts. If you need a recommendation, please email us here.
3. Update and Repurpose Old Posts
Update your post titles to reflect summer holidays. Example: if you have an entertaining post, update it to reflect 4th of July or “summer” entertaining. Create pins for these posts and pin them ASAP. After the summer is over, you can change the post title back to something that is more evergreen (or year round).
You can also repurpose old posts: simply copy and paste into a new post, add or takeaway information, and publish it under a different title. I don’t recommend you do this often – but do it if you’re low on content and have very meaty posts.
Bijou Tip: Think about how you can narrow down topics into multiple posts.
4. Schedule Longer Photoshoots For Beautiful Content
If you’re anything like me, winter can suck to life out of you. You don’t want to go out, write, or take brand photos. But NOW is the perfect time to do so. Schedule a 2-3 hour photoshoot during a weekend and take as many photos as you can to prepare for summer blog/social content. You an easily take 3 month’s worth of photos on one day. The key is to think like a magazine editor.
Bijou Tip: Can you already start doing photos for fall? Think about it – can you buy fake pumpkins, fairy lights, etc and stage “cold weather” photos and feel comfortable at the same time? Try it!
5. Spend 1 Hour Each Day Engaging on Social Media
Summer is a time when people will most likely not pay attention to you blog – like at all. So you have to work extra hard to get their eyes on your blog instead of that relaxing pool in front of them. Do this by engaging with your audience and readers AS MUCH AS POSSIBLE.
Spend 30 minutes to one hour each day scrolling, liking, and commenting. I know, I know, you’d much rather be outside too. But remember this, if you don’t go and find readers, they won’t come and find you.
Is your blog ready for summer? What is your plan to get readers to focus on your blog instead of that tropical drink in front of them?
Download the Instagram engagement schedule below and learn how to engage and reach new audiences with just a few minutes each day. This is the same strategy I use with all my IG clients.